The Who, What, When and Where of Assets

• Everyone can build assets. Building assets isn’t just about great families or schools or neighbourhoods. It’s about each person playing a role in the raising of our children.
   
• All young people need assets. While it is crucial to pay special attention to youth who struggle—economically, emotionally, or otherwise—nearly all young people need more assets than they have.
   
• Relationships are key. Strong relationships between adults and young people, young people and their peers, and teenagers and children are central to asset building.
   
• Asset building is an ongoing process. Building assets starts when a child is born and continues through high school and beyond.
   
• Consistent messages are important. It is critical for families, schools, communities, the media, and others to all give young people consistent and similar messages about what is important and what is expected of them.
   
• Intentional redundancy is important. Assets must be continually reinforced across the years and in all areas of a young person’s life.

(www.search-institute.org)