HEALTH HAZARD ALERT

RANCIDITY DETECTED IN PRESIDENT'S CHOICE ORGANICS INFANT CEREAL

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OTTAWA, January 18, 2012 - The Canadian Food Inspection Agency (CFIA) and Loblaw Companies Limited are warning the public not to consume President's Choice Organics infant cereals described below because these products may have an unpleasant rancid odour, or taste. Loblaw Companies Limited is voluntarily recalling the affected products from the marketplace.

All lot codes of the following President's Choice Organics infant cereal are affected by this alert:

The affected products have been distributed nationally.

There has been one reported illness associated with the consumption of these products.

If the cereal has an unusual odour or smells 'off', it should not be consumed. If an infant has been fed any of the products described above, discontinue feeding this cereal and monitor for symptoms. Consumption of rancid food may cause symptoms such as nausea, vomiting, and diarrhea. If you have any concerns please seek medical attention.

The importer, Loblaw Companies Limited, Toronto, Ontario is voluntarily recalling the affected products from the marketplace. The CFIA is monitoring the effectiveness of the recall.

For more information, consumers and industry can call one of the following numbers:

Loblaw Companies Limited, President's Choice Customer Service at 1-888-495-5111 or customerservice@presidentschoice.ca ;

CFIA at 1-800-442-2342 / TTY 1-800-465-7735 (8:00 a.m. to 8:00 p.m. Eastern time, Monday to Friday).

For information on all food recalls, visit the CFIA's Food Recall Report at: http://active.inspection.gc.ca/eng/corp/recarapp_dbe.asp.

To find out more about receiving recalls by e-mail, and other food safety facts, visit: www.foodsafety.gc.ca. Food and consumer product recalls are also available at http://www.healthycanadians.gc.ca.

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Media enquiries:

Public Relations Department, Loblaw Companies Limited
905-459-2500

CFIA Media Relations
613-773-6600

View alert at:

http://inspection.gc.ca/english/corpaffr/recarapp/2012/20120118e.shtml