News Release                           For Immediate Release

                                                                                                                   February 16, 2010

It’s About Time That You Quit!

Time is running out to join thousands in The Driven to Quit Challenge!

There are less than two weeks left to register for the Canadian Cancer Society Driven to Quit Challenge. Registration is open until 11:59 p.m. on February 28 at DrivenToQuit.ca or until 9:00 p.m. by calling the Canadian Cancer Society Smokers’ Helpline at 1-877-513-5333.

Entrants of The Driven to Quit Challenge are eligible to win a 2010 Ford Escape hybrid, one of two $5,000 CAA vacation getaways or one of seven $2,000 MasterCard gift cards. Buddies of winners will each receive a $200 MasterCard gift card. The Challenge is open to adult Ontarians who have been regular or occasional tobacco users for at least a year prior to January 1, 2010. Participants must sign up with a support buddy and quit tobacco use for the month of March.

“To be successful, one must make a commitment to quit.” says Miguelle Mann, Tobacco Enforcement & Education Officer with the Grey Bruce Health Unit. “One way a quitter can prepare is to tell their friends and family that quitting is important to them and that they need support.” People who want to quit smoking, have quit smoking or are thinking about quitting, can find further support at SmokersHelpline.ca as well as from the Grey Bruce Health Unit.

The Driven to Quit Challenge is a health promotion campaign hosted by the Canadian Cancer Society, Ontario Division with funding from the Ontario Ministry of Health Promotion and generous prize support from McNeil Consumer Healthcare, a wholly owned subsidiary of Johnson & Johnson Inc.

The Grey Bruce Health Unit encourages all smokers and tobacco users in the region to show their drive to quit smoking this year. Challenge entrants and their support buddies are encouraged to obtain additional support while attempting to quit. Participants can contact the Health Unit at 519-376-9420 or 1-800-263-3456.

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For more information:

Miguelle Mann

Tobacco Enforcement & Education

Grey Bruce Health Unit

519-376-9420 or 1-800-263-3456 ext. 1477